Searching for information is the quintessential misconception about LLMs being helpful or improving other existing technology. In my opinion, web search is a more effective way to find information, simply because search engines give the user what they want faster, and in a format that fits the purpose much better than a chatting tool: multiple sources to scroll through in a purpose-built user interface, including filter options, configuration settings, listed elements, excerpts, tabulated results, whatever you get in that particular web search tool… not the “I’m here to assist you, let’s delve into the intricacies of the ever-evolving landscape of X…” followed by a long perfectly composed paragraph based on a probabilistic model you would typically get when you send a prompt to ChatGPT asking for factual information about a topic named ‘X’.

✍️ I began in content publishing back in 2006. I was then an information and communications technology (ICT) student fascinated by the growth of Internet technology and the tools that allowed us to write about our hobbies and interests while connecting with like-minded people. Back when Facebook was not yet popular, and Twitter and Instagram did not exist, people mainly used blogging platforms and personal websites to publish their content. At that time, generally tech-savvy individuals who blogged or owned a website had more visibility. They were easier to find than anyone is in today’s age of information overload. Since …

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